Need to Generate a List of Appointments? Don’t Have to!
List of Appointments : Do you need to generate a list of appointments? Do you want to grow your business? Most successful business growth, marketing and advertising is the result of relationships, which are “conversations.” Effective communication is vital to the success of any business, but it isn’t the only vital component.
In working with others, we frequently share points we have made in a previous meeting. Later we might elect to discuss whether these ideas have been effective in building relationships, and we hear things like: I thought my ideas were great, but…, Let’s talk about this or that or… 컴활 1급 필기 접수
Similar statements are heard all the time and, for most people, doing business at some level is defined as “leaving money on the table.” So, those of us who know the importance of getting to know our potential customers well, like to ask the right questions and find out the details of our potential relationships.
In essence, effective “getting to know” and “maintaining a relationship” between your business and your potential customers (a.k.a. current and past clients) is important to your business success, but, leaving money on the table might not match your company growth strategy. If money isn’t leaving your pocket, rather than money coming out of it, “rewarding for new business” might be the accurate way to describe how you manage your revenue.
In business, we learn from experience. The more business experience (the past) an individual has, the more business success he or she will probably attain. Although everyone experiences, good or bad, while in business there can be varying perceptions about what you or your company did to obtain clients, what the experience was, and what it meant to your market place. Therefore, your opinion about what might be accomplished from a given transaction will vary widely from yours and your competitors’ perspectives. This is because of their differing opinions, experience and sales and marketing skills.
If you find yourself in a position to discuss things with someone you have just met, one of the key components to consider is “mission statement.” There is a positive reason – if you have had the opportunity to hear his or her mission statement, it is more likely he or she will tell about his or her intention to help others and improve the world. This helps reduce the negative experiences in business – by not encouraging your friends and benefactors to grow their business.
Once you have a mission statement, you will be in a position to really stay in touch. There are many ways to communicate that message. So, the other important component here is your ability to listen to and follow the other person. Did you know that we tend to listen at a 95% selective rate? By using this high selective timing of listening, you hear the person’s words and you might have a chance to genuinely learn something so you have treated him or her as you would want to be treated. If, however, you tune out or cut off the person’s words, he or she will essentially be saying the same thing they get from you and how you treat one another.
Now that you have your mission phrase, make sure you implement it in all your communications with others. If you invite someone to experience a product or service, make sure you ask for their permission to join him or her in consuming the thing you are offering. Remind your company marketing or sales force to announce the experience when they connect their friends or business associates. I encourage you, as well, to make sure that you respond to requests to become a guest on a radio or television program.
Another buzz word worthy of putting in your company newsletter communications is “social media.” Social media is a much-altered form of big business marketing. In this case, the only customers you are looking to make aware of what you or your business is doing are those you already know and those who are on your mailing list. You probably have a brick and mortar building, an online storefront, a brick and mortar store, and have also marketing materials for your brick and mortar business, and information and contacts for your online presence as well. In addition, you should have a website with a wealth of content for those who can’t physically come into your brick and mortar location or access the information, such as through social networking sites like geocities.com
If you follow the suggestions you will be able to think and act like you mean business. Treat your current clients, employees, and those who have expressed interest in becoming a part of your group as you would treat someone who visits your brick and mortar location. Go social!